How to Start a Magazine Company

How to Start a Magazine Company Starting a Magazine Company

Producing any type of magazine entails some basic groundwork. For starters, you have to decide whether you would want an ink and paper magazine, an e-zine or a combination of both. How often do you want to produce your magazine? You also have to learn the distinction of magazine staff and their assigned roles. Who is your target audience, and how much is your allotted budget?

It has been said that producing a magazine is a thankless job, and that adage has been proven true on so many levels or reality.

Magazine publishing has evolved steadily over the years, more so in this era of desktop publishing. What may have been an acceptable practice 10, 20, 30 years ago is hardly practiced now. What may have been a taboo subject back then is fair game now. As you may know, there are many kinds of magazines in the market these days. What you want to write about, or publish is a matter of personal and professional interest.

In this time and age, perhaps the first thing you should consider is what kind of publication are you aiming for? Is it an ink and paper publication? Is it an e-zine type? Or would you want both? An ink and paper publication will definitely cost more than the e-zine magazine, especially if you consider other variables like ink, paper, printing costs, mode of distribution, etc. However, a functional e-zine magazine also has costs regarding website building, domain hosting, updating pages and directories, etc. You also have to decide on how often would you want to produce your magazines in a given amount of time: would you want it weekly, bi-monthly, monthly, etc.?

If you want to have a go at magazine publication, you have to remember the assigned roles for your staff. You should know the differences in assignments and tasks regarding your publisher, your editor, your art director, your circulation manager, your PR manager, your website developer, etc. Although many small scale magazine companies have extremely limited staff, the distinction between roles should still be evident professionally. An editor cannot function effectively as editor if he or she has to do all the lay-outing, advertising, magazine delivering, bottle washing, window washing, baby sitting – you get the picture?


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New York Magazine

New York Magazine

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for ...

San Diego Magazine

San Diego Magazine

This is the magazine for San Diegans with a need to know.

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Vacations magazine covers cruises, tours, resorts and destinations worldwide.

Music, Healing The Rift

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In this book Ivan Hewett argues that, far from being an irrelevance, these distinctions matter more than ever.

Orange Coast Magazine

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Orange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Orange County¹s most affluent coastal ...

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