american indian stores

Eau Claire store seeks to promote American Indian arts and crafts

Jane Wolf looks to sell more than just a nice piece of jewelry or a pretty artifact at the Silver Feather in downtown Eau Claire.

Embedded in each bracelet and walking stick she sells is a piece of American Indian culture and a tale about an artist, Wolf said.

"It's not just the thing, but it's got a story behind it," Wolf said.

For that reason, Wolf said she studies what goes into making the American Indian jewelry and artifacts she sells, so she can share the knowledge with customers. That way they can appreciate the craftsmanship and culture contained in each piece.

It's something Wolf, 65, of Eau Claire, has been doing for nearly a quarter century, as she finds artists locally and in the American Southwest whose work she admires.

Wolf said she loves the unique-ness that comes from work done by hand.

"I always liked things that were different. I didn't want what anyone else had," she said. "So when I discovered the handmade Indian jewelry, it was a passion."

Wolf's passion sparked when she opened a boutique selling American Indian jewelry in Bloomer in 1984.

She quickly outgrew her store and opened a kiosk in Eau Claire's Oakwood Mall, but the fast-paced atmosphere didn't seem right to her. So in 1987 she opened her current store at 126 S. Barstow St.

"When I opened this place up, I must have thought it was going to make it because I bought the building," Wolf recently said with a laugh.

As important to Wolf's success as her location were the relationships she fostered with artists and vendors.

Her biggest seller by far is jewelry, she said, much of which she buys from the Southwest. For years, Wolf would travel to New Mexico, Arizona and other states to buy pieces to bring back to her store.

In her travels she developed relationships with artists, which in recent years, she said, has allowed her to make fewer trips. That's because artists who know her sometimes send pieces they think she'll like.

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